Yes and no. Sounds confusing? It's not. MDNT-OWL is the cool looking owl logo you see. It's just the face of the brand. The story begins back in 2016 at Addlestone library in Charleston, SC. I remember being introduced to the idea of drawing your own logo. What really stuck with me is this advice; If something is stuck in your mind try to get it on paper and it's ok if it doesn't look good at first. It's important to keep going back at it until you feel you have perfected it the best you can by hand. After creating it I decided to begin the company as Midnight Owl Collection. This was late 2015 early 2016. I really enjoyed it. Although at the time it took what deemed possible to a new height. After all my college course studies I had to self-teach myself Adobe Illustrator. Where was the time to do so? Not partying and doing what others were doing gave me that leg up.
As an entrepreneur and a future business owner, it's one of those things that has to be done. For some it's the priority it takes over your day-to-day life. You have to execute it. Not having time is no excuse; you make time for what you want to achieve. We decided to do basic tees at first. I bought a four-color printing press that was out of unassembled wood. This gave me somewhat of a taste of screen printing and the process of emulsion, burning a screen with a lamp, curing it, and the final step of actually printing. We intent to go back to our roots with self-screen printing our clothing. This allows for a more curated collection of streetwear done the original way. In Fall 2026 we're going to rerelease Original Baseball T Quarter Sleeve colorways available.
-Nick